Let’s start at the very beginning, a very good place to start. You need to create something of value to build a following.
Ask more of yourself than just reblogging Dr. Who gifs and pictures of shiny things. What are you doing better than anyone else on Tumblr? (Passive consumption of media doesn’t count.) What makes your blog different? Exciting? Interesting? Follow-able?
With Tumblr’s 67 million blogs and counting, you’re going to have to work harder than ever to stand out amidst the fray. The good news is that you have a much wider audience of potential followers than even a year ago.
With its new Storyboard blog, Tumblr is clearly focusing on original content creators. In an interview earlier this year, Tumblr’s Mark Coatney said he wants to “unearth interesting content from citizens in a city of 39 million.”
What’s interesting about your content? What makes it worthwhile?
If you can’t answer these questions, neither can anyone else.